
WHY COACHING
My approach centers on you: what you want to accomplish; why it matters, and the style that will work best for you
The focus and structure of coaching always depends on the person, but there are three categories that–broadly–represent the main reasons why someone might want coaching support.
These entry points are:
Ambiguous goal
If this applies to you, you might be thinking:
“I’m unmotivated and don’t know why.”
“Things look fine on paper, but they don’t feel that way.”
“I don’t know what I want next—but I know it’s not this.”
Coaching introduces structure and frameworks to find clarity in complex, ambiguous challenges
You’re not sure what the goal is yet—just that something needs to shift. Things may feel off, stuck, or disconnected.
Clarifying your goal
You’re coming in with a clear, specific objective. You know what you want, and you’re ready to focus on how to get there.
If this applies to you, you might be thinking:
“I want to get promoted this year.”
“I need to improve how I manage my team.”
“I’ve been told I need more executive presence.”
Coaching helps you turn that goal into action—clarifying next steps, identifying what’s getting in the way, and building momentum.
Mapping a path to reach your goal
You have a sense of what you’re working toward, but the path isn’t obvious. You might be weighing options or thinking through how to move forward.
If this applies to you, you might be thinking:
“I want to lead at a higher level, but I don’t know what that looks like yet.”
"I could stay or go, but I need to be deliberate in how I handle this"
“I’ve outgrown my role, but I’m not sure what the next one should be.”
Coaching gives you space to explore possibilities, identify the direction that fits, and plan steps to achieve this with a thought partner.